John Pawson for Valextra

The product identity reflects your company’s DNA

British architectural designer John Pawson has reinvented Valextra’s flagship store in Via Manzoni, Milan. The brand has worked with Pawson on a longer-term interpretation of the store marrying the minimal, clean elegance and restrained luxury of its minimalism with the designer’s own philosophy of space.

Create unique Corporate Design Experiences

The core identity of your brand becomes a true experience, if all touch points evoke the same feeling. That feeling your customer is looking for. Product identity and its functionality, brand design, interior design, wording, visual appearance and perception create your Corporate Design Experience. Every single touchpoint is important in order to stay true to your DNA and transmit your values and brand purpose towards your target audience. Take the lead, and shape not only your Corporate Design Experience but also your long term success.

Here to the Valextra flagship store story: Read more.